Yee-haw! A yellow smiley wearing a wide-brimmed, brown-leather cowboy hat. Its smile varies across platforms. May convey a sense of exuberance, whimsy, confidence, adventure, or other sentiments.
Several vendors, including Apple, feature the same expression as their 😃 Grinning Face With Big Eyes.
Cowboy Hat Face was approved as part of Unicode 9.0 in 2016 under the name “Face with Cowboy Hat” and added to Emoji 3.0 in 2016.